{"id":12180,"date":"2026-10-02T17:44:05","date_gmt":"2026-10-02T15:44:05","guid":{"rendered":"https:\/\/digixray-labs.com\/?p=12180"},"modified":"2026-10-02T17:46:08","modified_gmt":"2026-10-02T15:46:08","slug":"a-portugal-e-kereskedelmi-webhelyeken-tapasztalhato-fizetesi-folyamatbeli-akadalyok-kikuszobolese-a-teljes-ujratervezes-elott-elvegzendo-ux-kiserletek","status":"publish","type":"post","link":"https:\/\/digixray-labs.com\/hu\/fixing-checkout-friction-on-portugal-ecommerce-sites-ux-experiments-to-run-before-a-full-redesign\/","title":{"rendered":"A fizet\u00e9si folyamat sor\u00e1n felmer\u00fcl\u0151 akad\u00e1lyok kik\u00fcsz\u00f6b\u00f6l\u00e9se a portug\u00e1l e-kereskedelmi webhelyeken: a teljes \u00fajratervez\u00e9s el\u0151tt elv\u00e9gzend\u0151 felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyre vonatkoz\u00f3 k\u00eds\u00e9rletek"},"content":{"rendered":"<article class=\"digi-ai-leadgen\" data-digi-pipeline=\"smart-publish-ai\">\n<h2>Short answer<\/h2>\n<p>&nbsp;<\/p>\n<p>Run lightweight, measurable experiments that reduce visible checkout friction before committing to a full redesign. Focus first on (1) measuring where people drop out of the funnel, (2) fixing the top-loading and interaction bottlenecks that slow or break the flow, (3) removing unnecessary required fields and forced account creation, and (4) stabilizing payment\/shipping signals (pricing, options, and trust marks). These experiments are low-cost, fast to validate, and will show whether a redesign is justified. (See verified facts and recommended experiments below.)<\/p>\n<p>&nbsp;<\/p>\n<p>Verified facts<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"https:\/\/digixray-labs.com\/en\/\">Core Web Vitals<\/a> (LCP, INP, CLS) are the field metrics Google uses to evaluate page experience and inform ranking and user-experience signals. (web.dev)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Checkout abandonment is a widespread problem; UX research shows most sites lose a large share of carts and that many causes are remediable through design and flow changes. (baymard.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Portuguese e\u2011commerce is growing and shoppers are sensitive to price and shipping costs (free or high shipping is a major purchase \/ abandonment factor). (acepi.pt)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>The problem and common symptoms<\/h2>\n<p>&nbsp;<\/p>\n<p>Small ecommerce stores in Portugal (and elsewhere) often see the same symptoms: a healthy number of product views and adds-to-cart but steep drop-off at shipping\/payment; lots of \u201cabandoned carts\u201d; higher-than-expected support calls about checkout errors; and low organic visibility for product pages.<\/p>\n<p>&nbsp;<\/p>\n<p>Verified facts<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>UX studies show that checkout abandonment is often caused by friction that can be addressed without a full rebuild (for example: forced account creation, unexpected shipping costs, confusing forms). Baymard Institute documents common causes and usability fixes. (baymard.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Portuguese buyers rank price and shipping as top decision factors; sites that hide shipping costs until late in the flow see higher abandonment. (acepi.pt)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Symptoms to watch for (examples)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Large percent of sessions that add items but never reach payment.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>High exit\/reload rates on the cart or shipping-step pages.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Slow \u201cplace order\u201d responses or visible layout jumps when elements load.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Missing product snippets or shopping visibility in search results.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>What to measure and how (practical experiments)<\/h2>\n<p>&nbsp;<\/p>\n<p>Divide diagnostics into behavior, performance, and technical\/SEO checks. Keep experiments scoped so you can run 1\u20132 at a time and measure statistically significant change.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Funnel and behavior metrics (baseline first)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What to measure: step-by-step conversion rates (product page \u2192 add to cart \u2192 cart \u2192 shipping \u2192 payment \u2192 order confirmation), average time on checkout step, support tickets per order, and micro\u2011conversions (coupon use, saved payment).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How: instrument each step with event tracking (GA4 or server-side analytics) and capture session IDs so you can correlate errors with specific sessions. Run at least 2\u20134 weeks to collect seasonal variation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li style=\"list-style-type: none;\">\n<ol start=\"2\">\n<li>Performance and UX metrics<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What to measure: Core Web Vitals at the page level (LCP \u2264 2.5s is \u201cgood\u201d, INP \u2264 ~200ms, CLS \u2264 0.1), server response (TTFB), and lab tests for the slowest product and checkout pages. Use field data (Chrome UX Report \/ PageSpeed Insights) where available. (web.dev)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How: PageSpeed Insights for spot checks, the CrUX dataset for real-user field data, and synthetic tests (Lighthouse \/ WebPageTest) to debug LCP, large JavaScript bundles, and layout shifts. Automate daily checks for key pages.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li style=\"list-style-type: none;\">\n<ol start=\"3\">\n<li>Conversion UX experiments (small A\/B or multi-armed tests)<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Examples to test:\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Guest checkout vs forced account creation (Baymard shows account-creation friction is common). (baymard.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Move shipping cost display earlier \u2014 show calculated shipping on product or cart page versus only on the shipping step.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Reduce required fields (email + minimal shipping fields) and measure completion rate.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Single-page vs multi-step checkout for your customer base.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Offer local payment options (cards, MB WAY, digital wallets) on the first checkout screen and measure completion rate.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li style=\"list-style-type: none;\">\n<ol start=\"4\">\n<li>Technical SEO \/ AI\u2011search visibility<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What to measure: whether product pages have valid Product structured-data (JSON\u2011LD) and whether product pages appear in Merchant\/Shopping experiences. Use Google\u2019s Rich Results Test and Merchant Center diagnostics. Structured data increases eligibility for richer product results and AI overviews. (developers.google.cn)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Verified facts<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>PageSpeed Insights and CrUX expose the field Core Web Vitals that Google uses; lab tools like Lighthouse are useful for diagnostics but do not replace CrUX. (developer.chrome.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>Business impact (how these items affect revenue and costs)<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Speed and stability directly affect conversion: Google\u2019s industry benchmarks (SOASTA\/Think with Google) show abandonment rises sharply as mobile page load time exceeds a few seconds; conversion models in multiple studies show measurable revenue impact from faster pages. Use your session-level revenue to quantify the impact of X% reduction in abandonment in your own funnel to build a business case. (business.google.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Checkout UX changes are high-ROI: controlled UX fixes (simpler forms, clearer pricing, fewer interruptions) can yield incremental conversion gains that often pay back faster than a full redesign. Baymard\u2019s research documents sizable conversion improvements from UX fixes in checkout flows. (baymard.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Technical SEO and structured data improve discoverability in Google Shopping and modern AI\/overview experiences; missing or inconsistent product data reduces free referral traffic and organic visibility. (developers.google.cn)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Security\/compliance reduces business risk: using PCI\u2011compliant third\u2011party payment processors and HTTPS reduces breach and fraud exposure and is often required by acquirers and card schemes. (pcisecuritystandards.org)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>Priorities: Now \/ Next \/ Later<\/h2>\n<p>&nbsp;<\/p>\n<p>Now (low cost, quick wins \u2014 run these as experiments)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Add step-level analytics and baseline funnel numbers (GA4 events). (Measure first.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Enable guest checkout + one-tap card or wallet option; A\/B test against current flow. (UX test.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Expose shipping cost earlier or show \u201cfree shipping threshold\u201d on product pages. (Content change.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Run PageSpeed Insights on product, cart, and checkout pages; fix any LCP blockers (defer noncritical JS, prioritize hero image). (web.dev)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Next (mid-term, 2\u20138 weeks)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Implement Product structured data and verify in Rich Results Test; submit feeds to Google Merchant Center where appropriate. (developers.google.cn)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Fix persistent layout shifts (CLS), reduce third-party scripts on checkout, and add server-side caching or CDN for assets.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Add payment badges and trust marks on the checkout page; verify moving to a hosted payment page (tokenization) to reduce PCI scope. (listings.pcisecuritystandards.org)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Later (requires more development or redesign)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Consolidate design into an optimized single-page checkout if tests show benefit.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Rebuild heavy templates or migrate to a faster platform only if experiments show structural problems (e.g., platform cannot deliver good Core Web Vitals or lacks necessary integrations).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Full redesign with performance-first templates and better headless or server-rendered product pages if organic traffic and conversion remain constrained after incremental fixes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>Decision criteria: when to redesign vs continue iterating<\/h2>\n<p>&nbsp;<\/p>\n<p>Favor a full redesign only if:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Experiments (guest checkout, shipping transparency, speed fixes) produce modest or no improvement AND<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>CrUX\/field data show system-level inability to meet Core Web Vitals thresholds across most key pages, or<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The current platform prevents adding required integrations (local payments, structured data, or server-side rendering) without disproportionate custom work.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Continue iterating if:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Small experiments produce measurable conversion gains (even 5\u201310% lift can be enough), or<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Performance and UX issues are traceable to a few fixable assets or scripts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Verified fact<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The Chrome UX Report and PageSpeed Insights give field evidence of whether your pages meet \u201cgood\u201d Core Web Vitals thresholds; use them before large platform decisions. (developer.chrome.google.cn)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>Concise checklist (for a 6\u20138 week program)<\/h2>\n<p>&nbsp;<\/p>\n<p>Performance &amp; monitoring<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Instrument funnel events (product\u2192cart\u2192checkout\u2192thank you) and capture baseline conversion.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Capture Core Web Vitals for product, cart, and checkout pages (PageSpeed Insights + CrUX). (developer.chrome.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Quick UX experiments<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] A\/B test guest checkout vs current flow (track completion and revenue). (baymard.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Show shipping costs earlier (product or cart) and\/or show free-shipping threshold. (acepi.pt)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Reduce required fields to the minimum and enable address auto-complete.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Technical SEO &amp; AI visibility<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Add Product JSON\u2011LD, Offer, and availability to product pages; verify with Google\u2019s Rich Results Test and Merchant Center. (developers.google.cn)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Ensure canonicalization, sitemaps, and stable product URLs.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Security &amp; compliance<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Serve entire site over HTTPS and display security badges on checkout. (developers.google.com)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Confirm payment flow meets PCI SAQ requirements or use a PSP that removes your PCI scope (hosted checkout\/tokenization). (pcisecuritystandards.org)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Measure impact and decide<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] Compare revenue-per-visit and conversion pre\/post experiment with statistical test (min 2 weeks or X conversions per variant).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>[ ] If changes plateau and CrUX still fails across pages, prepare a platform\/redesign business case with measured ROI.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>If you want, I can convert this checklist into a one-page tasks\/priority plan tied to week-by-week milestones and the exact GA4 events to track for each experiment.<\/p>\n<hr \/>\n<section class=\"digi-leadgen-cta\">\n<h2>Website Growth Leak Check &#8211; Portugal<\/h2>\n<p>Find the highest-priority website leaks, evidence and next steps before committing budget to a rebuild or optimisation project.<\/p>\n<p><a href=\"https:\/\/digixray-labs.com\/en\/digixray-mapping\/\">Request DigiXRAY Website Mapping<\/a><\/p>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Short answer &nbsp; Run lightweight, measurable experiments that reduce visible checkout friction before committing to a full redesign. Focus first on (1) measuring where people drop out of the funnel, (2) fixing the top-loading and interaction bottlenecks that slow or break the flow, (3) removing unnecessary required fields and forced account creation, and (4) stabilizing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"wpai_generated_summary":"","footnotes":""},"categories":[445,1142],"tags":[785,679,240,783,786,675,784],"class_list":["post-12180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ux-conversion","tag-checkout-abandonment","tag-checkout-optimization","tag-core-web-vitals","tag-ecommerce-portugal","tag-guest-checkout","tag-performance-optimization","tag-ux-experiments"],"_links":{"self":[{"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/posts\/12180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/comments?post=12180"}],"version-history":[{"count":0,"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/posts\/12180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/media\/13414"}],"wp:attachment":[{"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/media?parent=12180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/categories?post=12180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digixray-labs.com\/hu\/wp-json\/wp\/v2\/tags?post=12180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}